Situation: The Birth Play Project is a dynamic theatrical production company specializing in creating performances centered around birth stories. With a unique and emotionally charged focus, the company needed a compelling visual identity to effectively attract a broader audience.

Task: I was tasked with creating a distinct and memorable visual identity for The Birth Play Project, encompassing a new logo and several posters for specific productions. These materials needed to communicate the power, emotion, and narrative depth that is at the heart of every production.

Design Approach:

• I incorporated the concept of storytelling into the visual identity. This was achieved by the open-mouthed silhouette of a face included in the logo, appearing to almost scream the name of the company.

• Symbolism was an important element of each poster and graphic. This required extensive conversation with the creative director of the company so that I could truly capture her vision with each piece.

• For the production posters, I had to adapt each piece for the variety of contexts it would appear, including printed posters, promotional postcards, and social media graphics.

Conclusion: The new visual identity, including the logo and production posters, successfully conveyed the heart of The Birth Play Project's mission. The combination of emotive storytelling, symbolism created a lasting impression that helped fill the seats at each show.