Situation: Duke Energy, a major energy provider, sought to reinvigorate its outreach and education program aimed at students from 1st through 8th grade. The outreach needed to resonate with both educators and students, fostering innovation and energy-conscious thinking while also encouraging families to request free energy efficiency kits.

Task: As the Print & Design Manager at The National Theatre for Children, I was tasked with leading a comprehensive rebranding in and designing all outreach materials.

Design Approach:

• In collaboration with our marketing team, we began by conducting in-depth research to understand our target audience, their interests, and Duke Energy's core messages. We brainstormed together for an new brand name that conveyed innovation and could inspire both students and teachers, and we selected "Energy Game Changers.”

• To make the brand engaging and memorable, I developed a dynamic logo and visual identity featuring a vibrant color palette, sporty aesthetics, and a set of bold, versatile icons.

• I applied the new visual identity to a range of materials, including brochures, posters, digital assets, and I collaborated with our digital designer on the website redesign, creating a cohesive and appealing brand presence.

Conclusion: The new visual identity breathed life into Duke Energy's outreach efforts, creating a refreshed and impactful presence, and we look forward to using this brand identity for a few years to come. Additionally, we received positive feedback from educators (print materials received a rating of 6.66/7 on our teacher survey).